VividRee is an unconventional rapper, part of a generation of more socially aware hip-hop artists alá J Cole or Kendrick Lamar. His music has always proudly stood outside the norms of his genre, and shuns the bravado and materialism of many of his contemporaries. He has delivered his signature flow on topics ranging from personal issues to street knowledge. The South London based rapper was born in Congo-Brazzaville before moving to Kennington at 7-years old. Music has always been in the blood of Vividree’s family with his father being an Afrobeats artist. This creative upbringing has had an influence on the experimental approach that the artist brings with his music. The musician has recently made a name for himself on a local scale and is now looking to spread his mission further by working with other like-minded artists around the globe. In an age of social change, Vividree has shared that his mission is to “Inspire others to get up and do what they love and be themselves.